Effective brochure and catalogue design:
To design an effective brochure or catalogue requires more than attractive graphics and a large headline. Chances are the brochure will be sent via post, handed personally to clients or be on display on a shelf competing with various other brochures.
This means your brochure or catalogue design needs to get right to the point by catching the attention of your desired customer over any competing visual pollution. One way to get a handle on how much competition you might face is to check out any competitor's brochures and those of market leaders as they have often already found the hot offers that your customers are looking for.
Another point to consider is the paper stock on which the brochure will be printed. Should it be bright white and crisp to the touch such as in the corporate world or should it be textured and coloured as suited to art & crafts? Can recycled stock do the job and thereby reduce the brochure's carbon footprint?
There are many other factors involved in effective brochure and catalogue design including targeting the message to your market and avoiding 'information overload'. Our design process allows for these and many other external factors to maximise the chances of your brochure or catalogue design being seen.
Please check our graphic design portfolio to view samples or phone 07 5578 7059 or contact us about yourbrochure & catalogue design requirement.