Defining the purpose of your website:
Knowing the true purpose of your website is the best way to begin putting your text and image content together and can guide the entire website development process. To define your web-site's purpose, try answering the following questions:
- What are your top products or services in order of preference?
- What is it about these products or services that is superior to competitors?
- Who is the target audience for your website?
- How will they find it?
- What is the desired response from visitors to your web pages?
- How much information is enough to produce the required response?
- How graphics heavy vs text heavy should the site be?
- Should the site be minimalist or jam-packed?
- How often will the text and images change?
How your website should be structured:
Serious web site designers realise sooner or later that it's better to go with cliche's rather than fight them when it comes to website structure. The challenge then becomes how to differentiate between similar structures and make them better each time.
This approach keeps designers away from the dreaded 'template' method where every website ends up being the same except for new photos. Templates also suffer the problem of 'technology dating' as they are rarely updated at the code level. The correct website structure therefore is the one that suits your particular need and situation at the time you need it - and utilises the latest in standards compliant code. On top of that structure sits the cliche part - the page titles. These typically include Home, About Us, Products, Services, FAQ, and Contact Us.
For correct website structure you really need to talk to a professional web designer if your website is to be a serious online business.
Who will write your text and supply images?
The text and images for your website are called 'website content' and don't appear magically. Someone needs to sit down and define your business on paper, then have a good writer transform it into an enjoyable, logical and informative experience. We can provide copy writing services to mould your text if required.
With images you have a couple of options. The first is letting us digitally enhance and manipulate your own photos if they are useable. The second option is searching photo stock libraries for a range of photos and letting us use and change as needed. The third option is to hire us for professional photography to take your photos. Again, we can happily assist whether stock or freelance photos.
Please phone 07 5578 7059 or contact us about your specific needs.